This 8-minute video from The Story of Stuff creator Annie Leonard demonstrates the core principle of Deepening Relationships: if the branding isn't true, the truth comes out with justified anger, and the only factor is time."Bad branding" means you're not relying on the true points of value of your product, and instead chucking the empty and ugly truth down the road, where it will be uncovered later. This is what companies like Coke and Pepsi must do, because their products have so little true value in them. It may make billions and completely rewrite our culture, but it doesn't mean it's smart.
What this generation of consumer is finding out, is that there is only so long a lie can be sustained before its truth – and its consequences – show up like a big ugly monster. And we will see the shelf life of corporate lies getting shorter and shorter as communication becomes increasingly cheap and easy.
So what is the opposite of bad branding? The Hot Truth.
A professionally crafted Company logo designers is one of the greatest blessings for a company; whether it is big or small. It gives them an identity of their own and makes them different from others.
ReplyDelete